A psychology-driven business mentor, Brand Strategist, Speaker and Girl Mom

I help service providers become the go-to choice in their industry through psychology-driven positioning and brand authority.

My background began in therapy and human behavior, where I spent years studying identity, patterns, emotional responses, and the psychology behind how people show up, communicate, and lead. From there, I stepped into executive leadership and helped scale a multi–million-dollar organization. I led teams, hired and fired staff, and helped scale the organization from one location to six— giving me a deep understanding of what real growth requires behind the scenes: structure, operations, and the business foundation that can actually hold expansion.

When I transitioned into the online world, I scaled my first company to multi–six figures in under a year.

The reason? Clear authority, distinct positioning through differentiation, and a brand that people trusted immediately.

My clients clarify their positioning, elevate their authority, raise their rates with confidence, and step into bigger opportunities that match the level of their expertise.

Authority is psychological first — people choose the leader whose identity, message, and presence feel the most aligned and trustworthy.

I work at two levels: I understand you at the identity level, and I evaluate your business at the structural level. That means your positioning, your offers, your client journey, your capacity, and the systems that support more clients, more visibility, and more revenue.
My approach blends identity work, authority positioning, and the operational structure required to support sustained growth.

I translate your expertise into a brand people trust immediately, and into marketing that gets you into bigger rooms, better opportunities, higher-caliber clients, and more income.
My work has supported founders, CEOs, clinicians, creatives, and six- and seven-figure service providers across multiple industries.

You’re already excellent at what you do.
My job is to help you be known for it at a bigger level — and to make sure your business is built to sustain the growth that follows.
If you’re ready to be known for what you do best — and to build a business that can hold the growth that follows — I get you there.